National Food Products is a proudly South African, family-owned business with over 20 years of experience in the industry. Founded by Wayne Gordon and now joined by his sons, James and Alexander, the company has grown into a trusted name across Africa

Our flagship brand, Kool Juz, has reached half a dozen countries and continues to be a household favourite. One of our more recent distributors, with sole distribution rights in Burkina Faso, had a standout year—moving 54 million sachets in just one year.

We prioritise long-term business relationships, which is why we insist on granting exclusive distribution rights per country to each distributor. This approach has led to partnerships that have lasted over 15 years—and are still going strong.

At National Food Products, we aim to be the best in quality at an affordable price.